|Cabot Corporation Debuts New Brand Identity|
“Our customers choose Cabot because they understand we provide more than
just a product,” said
The new brand gives more visibility to how Cabot’s products are used in
major markets, including within the transportation, infrastructure,
environment and consumer industries. In addition, Cabot is introducing
“Cabot Labs,” the company’s new product incubator that highlights how
Cabot’s technical expertise and market knowledge is applied to create
new products and processes. More detail on Cabot’s markets and
Cabot’s new corporate logo, developed to support the new brand, connects the company’s past with its future. To honor Cabot’s heritage, the new logo maintains the all-black, all-capital letters of “CABOT.” The new chevron, meanwhile, represents the brand theme of advancing. The red, orange and yellow color palette emphasizes Cabot’s approachable, collaborative spirit, and energetic approach to innovation and customer service. The added dimension and colors highlight the many facets of Cabot’s businesses.
“Our new brand represents an evolution of the company,” Prevost said. “We’ve been in business for more than 130 years. We take great pride in our global market-leading positions. Our customers, suppliers and partners recognize us as experts, with some of the best technical talent in the world. In addition, our focus on safety and environmental standards is among the best in the chemical industry.
“We believe our new brand will help us more strongly convey why we should be a partner of choice for our customers, employees and investors,” Prevost said.
Cabot has created a video that illustrates the new brand in action. The video can be viewed at the following link.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Statements in the press release regarding Cabot’s business that are not historical facts are forward looking statements that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward looking statements, see “Risk Factors” in the Company’s Annual Report on Form 10-K.